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Web Design for Netbramha Bangalore

Redesigning an agency's website

Team: Prashanth Raghu, Vijith Balachandran, Aashish Solanki, myself

BACKGROUND

Netbramha is a UX and Web agency in Bangalore, India.

As part of an internship, I worked on redesigning the agency’s website.

MY ROLE

I worked on wireframing, writing copy, and micro-interactions.

I also supported the visual designer and developer working on the project.

INITIAL INSIGHTS

Initial research by our UX researcher revealed a few key insights:

Netbramha was attempting to shift focus from working on numerous project with smaller clients, to working on larger projects with significant clients.

A new website was part of a larger strategy to bring this vision to life.

Netbramha had also gained recognition over time for their work, and wanted this to reflect on their website.

WHAT DOES THE USER NEED?

The solution: A clear and simplified website built for a new audience.

Visit the site at netbramha.com

The homepage clearly explains how Netbramha helps its clients.

This provides context to links to case studies and shows that the agency delivers effective results.

An emphasis on what services Netbramha offers its clients.

An emphasis on what services Netbramha offers its clients, using keywords that the audience is looking for.

zoomout

Process + Insights

I began by asking what a user wants to know: Questions that start with what, how, and why.

For example, ‘Why did Netbramha work on this project?’

Initial Questions

This approach helped me build a skeleton structure for the website, focused on the user’s needs.

Skeleton

This skeleton was gradually built up into mobile-first wireframes.

Designing mobile-first helped me focus on the content (and not details about layout.)

Skeleton Two

I worked on micro-interactions that made the site more fun and friendly to use.

Card flips, for example, is an engaging way to show a large amount of information in a small space.

micro-interactions

I wrote copy, aiming to keep things straightforward and showing results.

The ‘user questions’ approach worked well in this case too - for example, thinking about what a user would like to know when looking at a portfolio project.

copywriting